Archives for category: Marketing

From Wishwishwish blog…

Snap Happy

As I celebrate my 1000th Instagram picture, I thought it was about time I answered all those questions about snapping pictures on your phone! Not a day goes by without an eager commenter asking what I use to edit my Instagram pictures – wonder no more!

My Favourite Apps

None of this is groundbreaking stuff, but regardless, here are the apps I use on a regular basis to keep my Insta snaps looking bright! Even if you just find on new app out of this bunch, my job here will be done. I’d love it if you could share any amazing apps I’ve missed in the comments!

VSCOcam

Duh, I know, you all use VSCO, but it’s the best, right? It’s the only app I use to edit my pictures at the moment. It just does everything I need it to do and has the best filters.

Afterlight

Afterlight is also bloomin’ amazing. It has a tonne of filters, but also lots of fun extras, like putting your picture in a circle, or adding a patterned background. It also has some great light leaks and vintage camera grain. Everything you need in one app!

A Beautiful Mess

Another one I know you’re all going to have already! An amazing app for putting little doodles and writing onto your images. The inspiring ladies over at A Beautiful Mess created this app,  and continue to add really cool features!

Snapseed

Snapseed is a great all-rounder for sorting out the basics. The sliders for brightness, contrast etc give you far more control than VSCO. Perfect for people that want to do a little editing but maintain that #nofilter look.

Fuzel

Fuzel has to be the best collage app! It’s not often I want to collage together images, but if I needed to, this app would be my go-to.

Tips

Click, click, click

My process for Instagramming has to be pretty standard. I shoot around 10 snaps, testing different compositions, and then pick out the best. There is always one less blurry or more vibrant than the rest!

Selfies

I always always use the back camera, even when shooting selfies. It might mean that I have to guess and hope for the best regarding where I’m pointing the camera, but it’s worth it for the better quality.

Don’t forget to tag!

Tag the brands that you’re wearing  in your #ootd’s and there is a chance they’ll regram – this means more people finding your fabulous feed!

Cake!

Things that go down really well on Instagram? Cake, cats, flowers, beautiful cities and…well..any food, really…

collage

My Fave ‘Grammers

You’ve gotta share the love when it comes to Instagram! It’s such a wonderful community. These are the gals whose pictures I like again and again and again…

agirlastyle

Lots of pinks and lots of flowers! My friend Briony lives in Cambridge, and upload the prettiest, sugar-coated snaps from her surroundings.

truelane

If you love coffee, muted tones and beautiful blonde hair, Chelsea is your gal. Her pictures always make me feel so cosy and at home, even if they are shot halfway across the world in Minneapolis.

parisinfourmonths

Carin is super well known and needs no introduction. This Swedish photographer left her country to move to Paris, and documents the beautiful city and everywhere else she travels in her amazing pictures. A total inspiration!

melinwonderland

Melina’s feed might be in Brazilian Portuguese, but that doesn’t mean I appreciate her fun snaps any less. This vlogger and I seem to have a lot in common, and I love the pictures she posts of her dog, Spock!

cocorosas

Chantal is another friend of mine, and her Instagram feed deserves serious love. It’s full of pastels, and a hell of a lot of pink – a total dream world.

o_reilly_s

Another top-notch Instagrammer! This Parisian shares photos of her city, alongside other beautifully curated images in the softest tones. One of my favourites!

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Looks like this will be a winner, especially with the Nordstrom collaboration!

 Hot off the press from Dirk Standen at Style.com:

Why the New Dover Street Market Is a Wake-up Call for the Retail Industry

January 6, 2014 11:09am

Dover Street Market NYIs this the end of shopping as we know it? That thought kept insinuating itself in my head in December as I navigated the busiest spending time of the year. The revolution has been brewing for a while, of course, but this was the holiday season when I reached a personal tipping point in terms of favoring e-commerce over bricks-and-mortar. The physical act of visiting a store has finally become too depressing: You have to deal with the crowds, there’s rarely a sense of intimacy or discovery, there’s never anything in the size you want, the shop assistants in even supposedly upscale stores manage to be pushy and ill-informed at the same time (why is the line “Can I help you?” always delivered with a vague sense of threat?), and just try finding a taxi afterward. Better to stay home and log on. Ironically, one of the reasons the best online retailers win out is that they deliver a level of good old-fashioned service that their real-world counterparts have lost: Delivery to your front door (just hours after you’ve ordered if you live in New York), the ability to try things on in the comfort and privacy of home, and the option to return what you don’t like, no questions asked. Hell, if I’m logged in, one of my favorite e-tailers will even change the logo at the top of their site to Mr. Standen. It’s the little things in life.

No, I decided I was done with shopping the traditional way. And then along came Dover Street Market. I went to the press opening of the new multi-retailer space owned and curated by Rei Kawakubo and her Comme des Garçons team on the Friday before Christmas. Then I went back again a week later just to make sure my original opinion hadn’t been skewed by the energy of opening night. On both occasions, I came away with the same impression: Dover Street Market has made shopping enjoyable, even enlightening again. How? I think there are a few key lessons that other retailers could study.

1. Shopping should be a social experience first, a transactional one second.
The decision to put Rose Bakery on the ground floor immediately to the right as you enter was probably dictated by the contingencies of the physical space, but it’s a fortuitous placement. There’s nothing new about having a café in a store, of course, but what’s key here is that it doesn’t feel like a separate entity but a seamless part of the experience. The array of baked goods and the communal dining tables spilling into the shopping area immediately create a sense of well-being and bonhomie. That continues throughout the market with its seven floors and Aladdin’s Cave-like warren of individual boutiques. You feel like you are having a good day out even before you think about buying anything. That sentiment is probably helped by the slightly out-of-the-way Murray Hill location.

2. Shop assistants are the new rock stars.
First of all, they look the part here. But even if they’re dressed cooler than you, they don’t have that cooler-than-thou attitude. They won’t force themselves on a customer, but if you ask for assistance, you’ll find they are not only helpful but passionate and knowledgeable about the stock. None of this happened by accident. The assistants at Dover Street Market were cherry-picked from other independent shops around New York, then put through a rigorous set of interviews. I used to give other retailers the benefit of the doubt and assume that it was simply impossible to find great store assistants. DSM has proved it can be done.

3. It’s all in the mix.
Dover Street Market has the best variety of merchandise that I’ve seen in a long time. It adheres to the same formula that Kawakubo and Co. use in their other outlets in London and Tokyo, but perhaps because of the conservatism of most New York stores, it stands out in greater contrast here. DSM stocks a rigorously edited selection from—to name just a few—high-end designers like Prada and Saint Laurent, street/sportswear labels like Supreme and Nike, and up-and-comers like Shaun Samson and Gosha Rubchinskiy, not to mention a handful of items from an old-school French naval outfitter. Instead of feeling like you’re seeing the same things you’ve been looking at for months online or in glossy ads, there’s a sense of surprise here. Other retailers might argue that this approach wouldn’t be commercial enough for them. All I can reply is that nearly the entire stock of Supreme had turned over in the few days between my first and second visits. And it raises a larger point. Perhaps as traditional retailers do more and more of their business via their digital platforms, physical stores should become showcases for their more experimental ranges and most exciting goods, places where you enchant and engage your potential customers while the hard selling gets done online.

4. And finally…
Judging by DSM’s concrete facade, the shopwindow as we know it is dead.

 

Volkswagen Microbus 2014 Price and Release Date | LATESCAR.

From the inimitable Hip Paris blog…

Bio Chic: Our Favorite Organic Beauty Boutiques in Paris

Posted: 19 Dec 2013 07:19 AM PST

HiP Paris Blog, Didier Gauducheau, Senteurs de Fée, Bio Beauty

Senteurs de Fée

It’s no secret that French girls love their products. Here in Paris, you can find a cream, serum or supplement for just about anything that ails – from cellulite to les cernes to an old fashioned case of the blues.

HiP Paris Blog, Didier Gauducheau, Mademoiselle Bio, Bio Beauty

Mademoiselle Bio

Traditionally, most of these (often fabulous) remedies have been found at the parfumerie or pharmacie. (Remember Tory’s post on French pharmacy favorites?) But a fresh breed of organic, natural and holistic goodies is making its mark on the Parisian beauty scene and finding a niche at the intersection of bio and la beauté.

HiP Paris Blog, Didier Gauducheau, Senteurs de Fée, Bio Beauty

Senteurs de Fée

As for me, I’ve long been a skeptic when it comes to natural beauty goods, wary of pasty products and cardboard packaging filled with good intentions but questionable effectiveness. But the more I read about carcinogenic cosmetics bearing unpronounceable ingredients, I’ve started to wonder: Could these Parisian bio boutiques change the mind (and even the skin) of a conventional beauty brand devotee? I decided to investigate.

HiP Paris Blog, Didier Gauducheau, Florame, Bio Beauty

Florame

Here’s a roundup of favorites that sell gorgeous, natural remedies, scents and treatments perfect for any aspiring Parisian bobo beauty.

HiP Paris Blog, Didier Gauducheau, Florame, Bio Beauty

Florame

HiP Paris Blog, Didier Gauducheau, Mademoiselle Bio, Bio Beauty

Mademoiselle Bio

Mademoiselle Bio
The largest retailer I visited, Mademoiselle Bio is a small French chain – the organic answer to beauty emporiums like Sephora and Marionnaud (minus the olfactory assault.) In a clean, crisp setting that feels more pharmacy than perfumerie, the shop carries beloved, mostly European brands like Melita, Weleda, Phyt’s and of course, Dr. Hausckhka. There are also a number of niche lines as well as cult organic perfumers Les Fleurs de Bach and Honoré des Pres.

HiP Paris Blog, Didier Gauducheau, Mademoiselle Bio, Bio Beauty 6

Mademoiselle Bio

Unable to resist the promise of a sparkling complexion (hope springs eternal!), the knowledgeable saleswoman convinced me to try an apple-based cleanser à l’huile. Oil cleanser for my skin? Surely she was joking. But after a few days of use, my interest is piqued. I wouldn’t say radiant but perhaps I’m showing a bit of improved clarity and evened tone? There might be something to this bio-beauty thing after all…

HiP Paris Blog, Didier Gauducheau, Mademoiselle Bio, Bio Beauty

Mademoiselle Bio

(8 boutiques in Paris)
28 Rue des Archives, Paris 75003
Tel: 01 42 78 30 86
Metro: Hotel de Ville

HiP Paris Blog, Didier Gauducheau, Mademoiselle Bio, Bio Beauty

Mademoiselle Bio

HiP Paris Blog, Didier Gauducheau, Florame, Bio Beauty

Florame

Florame
I visited the Florame boutique on the rue Dupuytren in the 6th determined not to buy but simply to savor the experience of the high-quality essential oils for which the brand is known.

HiP Paris Blog, Didier Gauducheau, Florame, Bio Beauty

Florame

Deeply devoted to sustainability and fair trade, Florame prides itself on its dedication to the farmers (in France, Madagascar and beyond) who produce the plants from which they draw their oils and to the integrity of their brand that bears the Cosmebio, AB and Ecocert imprimaturs. Highlights include their 100% pure essential oil home scent diffusers, aromatherapy oils and organic skincare for men, including cedar and argan oils. A Christmas gift for the eco-conscious hubby? I’ll be back…

HiP Paris Blog, Didier Gauducheau, Florame, Bio Beauty

Florame

8 Rue Dupuytren, Paris 75006
Tel: 01 44 07 34 53
Metro: Odeon

HiP Paris Blog, Didier Gauducheau, Florame, Bio Beauty

Senteurs de Fée

HiP Paris Blog, Didier Gauducheau, Senteurs de Fée, Bio Beauty

Senteurs de Fée

Senteurs de Fée
This gem of a boutique on the rue Sevigne in the Marais bears witness to the passion and knowledge of its Parisian owner, Katia Bielli, a self-proclaimed artist and florist. Visiting her gorgeous boutique is to enter her world devoted to natural, organic goodness as embodied in beautiful massage oils, skin and hair care products and a seductive world of scent.

HiP Paris Blog, Didier Gauducheau, Senteurs de Fée, Bio Beauty

Senteurs de Fée

It was impossible to resist the lovely packaging and pure promise of her l’Huile Vraie body oil (light, non-greasy, gorgeous) combining rose, neroli, jasmine, ylang ylang…you get the idea. Softer skin that leaves a trace of delicate scent, this one had me convinced. I was also tempted by her “regenerating” cleanser, Nectar de Rose. (I made a mental note to return when I exhaust my tube of apple/oil cleanser).

HiP Paris Blog, Didier Gauducheau, Senteurs de Fée, Bio Beauty

Senteurs de Fée

For those seeking a complete bio experience, Mademoiselle Bio also offers a range of on-site treatments like massages, facials (you choose from their product line), manicures and organic waxing. In the end, when it comes to natural skin and body care, my investigation has made me a convert. After all, shouldn’t we care as much about what we put on our bodies as what we put in them?

HiP Paris Blog, Didier Gauducheau, Mademoiselle Bio, Bio Beauty

Mademoiselle Bio

10 Rue de Sévigné, 75004 Paris
Tel: 01 44 54 97 27
Metro: St Paul

HiP Paris Blog, Didier Gauducheau, Florame, Bio Beauty 5

Florame

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Written by Paige Bradley Frost for the HiP Paris Blog. All photos by Didier Gauducheau. Looking for a fabulous vacation rental in Paris, London, Provence, or Tuscany? Check out Haven in Paris.

 

eclairsparis

I found these lovely articles about eclairs in Paris from the blogs “Lost in Cheeseland”  and “the hip Paris blog”, which I will share momentarily, but what got to me was the fact that even the Parisians, who are known for doing things a particular way, have taken off down the American path of derivatives…you can’t just have a donut, it has to be a cronut, or a Monut, or some fancy jacked up flavor, like chocolate chai.  Now the Parisians are doing the same thing with eclairs, and I’m really not sure I’m ready for such a seismic shift in culture, nor a yuzu flavored sweet…

We Americans have been practicing the craft of derivatives for a very long time (Baskin Robbins 31 flavors anyone?) but the French…mais non!! How do you feel about this overabundance of choice?

The New Wave of Eclairs in Paris

 

eclair de genie

 

French pastry remains a fierce object of fascination but these days, more for the ways in which it breaks with convention than its storied past.  The most iconic in this vast spectrum is unequivocally the éclair, firmly anchored in the national consciousness and a consummate favorite among children and adults alike.

Despite its status as the most preferred pastry among French gourmands, the éclair has rarely inspired the imaginations of pastry chefs who have long perceived its simple form too limiting. But that’s beginning to change with the arrival of two shops entirely devoted to the cream-puff pastry, prepared to usher it into the canons of contemporary French pâtisserie.

L’Eclair de Génie plays up the éclair as an epoch-defining work of art in a concept-store environment (and has since its founder Christophe Adam was revolutionizing the pastry for Fauchon) while L’Atelier de l’Eclair introduces a savory form of the classic treat in addition to their many sweet iterations.

wrote about both for En Route Magazine (Air Canada) but what I didn’t mention was my personal favorite. By dint of crafting each éclair by hand, irregularities in the shells are noticeable at L’Atelier de l’Eclair and they’re fiercely proud of their artisanal approach, which I love. But Christophe Adam’s prowess in aesthetic, flavor and form trumps all of pastry chef Loïc Bret‘s creations. Flavors change with the seasons, like a fashion collection, but a two regulars get my vote: Madagascar Vanilla topped with toasted pecans and Yuzu Lemon.

Read more about the two and decide for yourself on your next visit to Paris! Click HERE to read my article on En Route.

And from the Hip Paris blog, read about a smackdown between the two revered eclair shops mentioned above…

HiP-Paris-Blog-Carin-Olsson-Éclairs-1

 

What do you think on the topic? Like it, hate it, can’t decide?

It’s the newest concept in shopping, not the pop-up concept, which has been around a while, but a carefully curated and crafted showcase of merchandise held all over the country to show that American made goods are not only stylish, relevant and worth the extra cost, but uber-hip at the same time.  Northern Grade carefully selects vendors to include in its pop up events, which have been held already in cities across America, including Richmond, San Francisco, Chicago and more to come.

northerngrade2

northerngrade1

 

Sign up for their mailing list to find out about upcoming shows…next one up, Minneapolis.  I am promoting them on my own, as I believe in what they are trying to do.  I hope they bring one to Charlotte soon!!

northerngraderichmond